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LTA - Luxury Tourism Awards
Meeting Luxury - International Luxury Travel Exhibition


"Lugano, Swiss Paradise. Lying on the banks of one of the most beautiful lakes of the Alps region, Lugano is a renowned tourism elite destination. Clean and glittering, it is riflected in the lake, like Narcissus mirroring in his pond of water ...".

Lugano is a modern and vibrant town, a financial capital, that has not lost its romantic and elegant nature. The town lies on the shores of its lake that pays homage with a wonderful view and a mild climate, very similar to that of the Mediterranean.

The vegetation is lush and rich, and there are many water sports that you can enjoy throughout the year. Lugano is conveniently linked to all major international airports; the railway station is located above the historical town that can be reached by a funicular.

The historical centre is a maze of narrow streets and arcades and in the vicinity of the lively Piazza della Riforma. Via Nassa is the main shopping street, where you can buy precious jewellery or designer ware such as the prestigious Cartier, Ermenegildo Zegna, Hermes, Louis Vuitton...

Lugano is also an important cultural pole, more so than financial. Museums and Art Galleries offer exhibitions of international importance, and in this context, the name of Mario Botta, stands out like a beacon in the contemporary architecture world.

Lugano is a true gem combining the efficiency and the high standard of Swiss living to the cheerfulness of the sun and the joy of living typical of the Mediterranean regions.

Location: Lugano
Lugano is a modern and vibrant town, a financial capital