The purpose of this prestigious event is to annually elect
and deliver the Luxury Tourism Awards. These awards recognize
and reward the ability of a territory (district, island, town,
village, resort) or of an accommodation facility to offer visitors
a comprehensive high profile tourism experience, having achieved
standards of excellence and a good balance between the various
components on offer.
The event promotes elite tourism, sought after and prestigious,
improving the natural and cultural heritage of some destinations,
encouraging competitiveness and excellence of service standards,
proposing and presenting new international destinations and
resorts to be discovered and highlighted. The candidates to
the prize benefit from an exclusive promotional package, designed
to give worldwide visibility and an effective tourism promotion
thanks to the participation in the international event Meeting
Luxury, the meeting place of the major players in luxury tourism,
along with other means of communication.
Luxury destinations can candidate for the following six
1. best mountain destination;
2. best seaside destination;
3. best spa destination;
4. best cultural destination;
5. best naturalistic destination;
6. best entertainment destination.
5 stars hotels, luxury resorts, Spa and Golf resorts can challenge
in the "Luxury Accommodation" category.
The winner of each category will receive the treasured Golden
Peacock, animal chosen by the Organozation to symbolize
luxury and prestige.